Why Creatives Are Moving Away from Social Media to Owned Platforms
And Why You Should Too
For years, social media has been the go-to space for creatives to showcase their work, build an audience, and connect with like-minded individuals. But as platforms become increasingly unpredictable—rising ad costs, ever-changing algorithms, and dwindling organic reach—more creatives are rethinking their digital presence. Instead of renting space on social media, they are reclaiming control by building their own websites, newsletters, and communities.
A recent article on Creative Boom explores this shift, detailing why creatives are ditching rented spaces for owned platforms and what this means for the future of digital independence. You can read the full article here: Social Media in 2025: Why Creatives Are Ditching Rented Spaces for Owned Platforms.
The Problem with Relying on Social Media
If you’ve spent years building an audience on Instagram, TikTok, or Facebook, you might have noticed that reaching your own followers has become harder without paying for ads. Platforms prioritize their bottom line, not your creative work. That’s why many artists, designers, writers, and entrepreneurs are choosing to move their content to platforms they own—where they control the experience and audience connection.
The Rise of Owned Platforms
From personal blogs to exclusive email newsletters, creatives are making a strategic shift to spaces they control. This trend isn’t just about avoiding algorithm frustrations; it’s about longevity, sustainability, and ownership. Your website, newsletter, or podcast won’t suddenly disappear because a social media company changes its policies.
Why This Matters for You
If you rely on social media as your primary platform, it may be time to rethink your approach. Building an owned platform means:
More control over your content and audience engagement.
Better monetization opportunities without relying on third-party algorithms.
Long-term security from the volatility of social platforms.
Take Action
The article on Creative Boom dives deeper into these trends and offers insights into how you can future-proof your online presence. If you want to ensure that your creative work remains visible and valuable in the years ahead, now is the time to take control.
Read the full article here: Social Media in 2025: Why Creatives Are Ditching Rented Spaces for Owned Platforms.